Working with those you don’t like

Working with those you don’t like

How to work with Stakeholders you don’t really like Navigating relationships with stakeholders can be a delicate dance, especially when faced with the

How to work with Stakeholders you don’t really like

Navigating relationships with stakeholders can be a delicate dance, especially when faced with the challenge of dealing with individuals you may not particularly like. The business world is replete with scenarios where effective interaction with important stakeholders who may not be your cup of tea is crucial for success. How you manage these relationships can have a profound impact on the trajectory of your business. Here are some key strategies for dealing with such stakeholders professionally and achieving optimal results:

  1. Focus on Common Goals: Excellent Example: Identify shared objectives and emphasise common ground. Former PepsiCo CEO Indra Nooyi’s collaboration with the Indra Krishnamurthy Nooyi Endowed Scholarship at Yale is exemplary. Despite personal differences, the shared goal of supporting education created a positive partnership. Dismal Example: Failure to recognise shared interests can lead to conflicts. The infamous clash between Steve Jobs and John Sculley at Apple, ultimately resulting in Jobs’ departure, highlights the consequences of neglecting common goals.
  2. Effective Communication: Excellent Example: Warren Buffett’s communication style is renowned for its simplicity and transparency. Regardless of personal opinions, Buffett’s ability to understand complex financial information has fostered positive relationships with stakeholders. Dismal Example: Elizabeth Holmes and Theranos’s downfall is a cautionary tale. Holmes’ lack of transparency and effective communication eroded trust with investors, leading to legal consequences.
  3. Build Empathy: Excellent Example: Tim Cook’s relationship with President Donald Trump demonstrates the power of empathy. Despite differing political views, Cook’s ability to understand the needs and concerns of his stakeholders allowed Apple to navigate complex issues such as tariffs effectively. Dismal Example: The Enron scandal, involving executives like Jeffrey Skilling and Kenneth Lay, revealed a lack of empathy towards employees and investors. The consequences were severe, with bankruptcy and legal repercussions tarnishing the company’s reputation.
  4. Professionalism Over Personal Feelings: Excellent Example: Satya Nadella’s leadership at Microsoft exemplifies professionalism. Despite personal differences, his focus on transforming Microsoft’s culture and fostering collaboration has been pivotal in the company’s resurgence. Dismal Example: The tumultuous relationship between Uber’s founder, Travis Kalanick, and various stakeholders, including employees and investors, led to a toxic work culture and legal troubles. Personal conflicts overshadowed professional conduct, resulting in a damaging impact on the company.
  5. Seek Mediation or Third-Party Assistance: Excellent Example: When Elon Musk faced conflicts with Tesla’s board members, an independent committee was formed to oversee negotiations. This third-party involvement helped restore balance and mitigate tensions. Dismal Example: The Hewlett-Packard (HP) scandal involving the board’s surveillance of journalists and directors exemplifies a failure to seek external mediation. This lack of transparency damaged trust and corporate integrity.

Managing relationships with stakeholders you may not like requires strategic thinking, effective communication, and a commitment to shared goals. By learning from both positive and negative examples in the business world, one can glean valuable insights into navigating challenging dynamics and ensuring the best possible outcomes for the business.


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Thabang Chiloane

I have over 28 years experience in Corporate Communication, Stakeholder Relations, Journalism, Editing, writing and State Protocol Training.

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About Me

I have over 28 years experience in Corporate Communication, Stakeholder Relations, Journalism, Editing, writing and State Protocol Training. 

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