Turning Conflict into Opportunity

Turning Conflict into Opportunity

Internal dissent is an inevitable challenge for companies of all sizes. While stakeholder disagreement can fuel innovation and drive positive change, unmanaged dissent

Internal dissent is an inevitable challenge for companies of all sizes. While stakeholder disagreement can fuel innovation and drive positive change, unmanaged dissent can disrupt operations, lower morale, and damage a company’s overall effectiveness. Striking a balance between fostering healthy debate and maintaining a cohesive work environment is crucial for any organisation aiming to thrive.

Internal dissent arises when stakeholders—employees, managers, or board members—are dissatisfied with company decisions, policies, or strategic directions. This dissent can manifest in various ways, from vocal opposition during meetings to passive resistance, leaks to the media, or even organised protests within the company. For instance, in 2018, thousands of Google employees staged a global walkout to protest the company’s handling of sexual harassment allegations, bringing to light broader issues of workplace culture and transparency. This event forced Google to address internal concerns more openly and adjust its policies to regain trust.

Similarly, dissent can emerge at the highest levels of an organisation, as seen in 2020 when WeWork’s board members clashed with co-founder Adam Neumann over his leadership style and strategic decisions. The ensuing conflict led to Neumann’s ousting and disrupted the company’s planned IPO, highlighting how disagreements in the boardroom can derail strategic objectives and damage investor confidence. Even companies with strong market positions are not immune; Microsoft’s internal resistance to then-CEO Steve Ballmer’s decision to focus on the Windows operating system delayed the company’s shift to cloud computing, allowing competitors like Amazon Web Services and Google Cloud to dominate the market.

Several factors can trigger internal dissent. A lack of transparency is a common cause; when leadership fails to communicate the rationale behind decisions, it can breed suspicion and mistrust among employees. Perceived unfairness, such as unequal pay or inconsistent policy application, can also fuel dissatisfaction, as can disagreements over strategic direction or cultural clashes within diverse teams. These conflicts can escalate if not managed carefully, ultimately impacting organisational effectiveness.

The consequences of unmanaged dissent can be severe. Daily operations may be disrupted, productivity may decline, and employee engagement may suffer as discontented workers become less motivated to contribute to the company’s success. Public exposure to internal conflicts can damage a company’s reputation, as seen in Boeing’s internal disagreements over production decisions that contributed to delays and quality control issues with the 737 Max aircraft. In extreme cases, ongoing dissent can lead to high turnover rates, the loss of top talent, and a weakened competitive position.

Companies must foster open communication to address internal dissent effectively. Establishing channels where employees feel safe to express concerns, such as town hall meetings, anonymous surveys, and open-door policies, allows leaders to identify and resolve issues early. Addressing dissent promptly and fairly is critical; ignoring or delaying responses can exacerbate discontent. A transparent investigation into complaints, followed by clear actions, demonstrates a company’s commitment to resolving problems and building trust.

Active listening is another crucial strategy. Leaders should engage with dissenting voices by acknowledging emotions, asking clarifying questions, and reflecting on feedback without rushing to judgment. This approach fosters a culture of respect and collaboration where employees feel heard and valued. Providing clear justifications for decisions, supported by data and strategic reasoning, can also help reduce misunderstandings and resistance.

Promoting a culture of inclusion is essential in managing dissent. Ensuring that all voices, including those of dissenters, are considered in decision-making processes can improve outcomes and enhance morale. By valuing diverse viewpoints, companies can create an environment where dissent is seen as a constructive force that drives innovation and continuous improvement.

Preventing internal dissent starts with building a positive work environment, emphasising communication, fairness, and engagement. Investing in leadership training focused on emotional intelligence, conflict resolution, and inclusive management practices equips leaders to handle difficult conversations and address emerging issues before they escalate. A strong corporate culture that aligns with employees’ values fosters a sense of belonging and shared purpose, reducing the likelihood of internal friction.

By proactively addressing internal dissent, companies can turn potential conflicts into opportunities for growth and innovation. Effective dissent management ensures organisations remain resilient, agile, and united in pursuing their shared goals, transforming internal challenges into powerful drivers of progress.

Thabang Chiloane is the Chairperson of the Institute for Stakeholder Relations Southern Africa (ISRSA) and writes in his personal capacity.


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I have over 28 years experience in Corporate Communication, Stakeholder Relations, Journalism, Editing, writing and State Protocol Training. 

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